How We Work

Embedding Innovation into the Fabric of How You Work through Scalable, Human-Centred Change

Our Service Pattern is the foundational approach we use to guide how we work with your organisation. Rooted in the Transformation 2.0 Methodology, it is designed to apply human-centric innovation at scale, helping organisations embed change and innovation into the very fabric of how they operate.

This approach enables us to scale transformation through structured experimentation, continuous adaptation, and shared ownership—ensuring change isn’t just implemented but sustained and amplified across the organisation.

We believe that transformation should create value incrementally, with each step delivering meaningful progress. That’s why our Service Pattern is designed to engage your executives, core leadership, extended teams, and broader stakeholder ecosystem in ways that are tailored to their unique roles, needs, and preferences.

From co-creating strategy to scaling adoption, we take a deeply human-centred approach that values inclusion, relevance, and impact. We meet stakeholders where they are—whether that’s aligning vision at the top, enabling empowered teams, or unlocking grassroots momentum—always working to embed change as a natural, repeatable part of your organisation’s daily rhythm.

Through this pattern, we don’t just help you implement change. We help you build the capability and culture to continuously adapt, innovate, and grow—turning transformation into a way of working, not just a one-time event.

Service Pattern

SHAPE

In the SHAPE step, we work with your executives and leadership teams to clarify intent, frame the right problems, and co-design a strategic path tailored to your transformation goals. This step lays the foundation for everything that follows by creating shared understanding, alignment, and ownership from the outset.

  • Identify and engage key stakeholders across the organisation to ensure diverse representation and early buy-in.

  • Facilitate a human-centred leadership workshop to co-design how we will engage, collaborate, and deliver together.

  • Lead a collaborative problem-framing session to align on the core challenge and define the opportunity for transformation.

  • Co-create success outcomes, define the initial backlog of activities, and map the engagement plan for measurable progress.

  • Shape your transformation across the five key dimensions (†) to ensure a balanced, systemic approach.

The Shape step ensures your transformation is built on a strong foundation—aligned, intentional, and ready to scale.

DISCOVER

The DISCOVER step brings your strategy to life through a collaborative and inclusive process that turns intent into a clear, actionable direction. This phase focuses on aligning stakeholders, uncovering systemic opportunities, and designing a transformation roadmap that reflects your organisation’s unique context.

  • Co-design a strategic North Star with your leadership team to provide a unifying direction and clear transformation intent.

  • Engage a broader stakeholder network through facilitated consultations to build alignment, gather insights, and strengthen ownership.

  • Conduct a comprehensive strategy co-design process grounded in the five transformation dimensions, ensuring system-wide relevance and impact(†).

  • Develop a clear roadmap and prioritised work packages to guide delivery, including near-term initiatives and long-term goals.

  • Define next-step options—whether you continue with internal teams, bring in other partners, or engage us for a Jumpstart to accelerate execution.

The Discover step gives you the strategic clarity, stakeholder alignment, and actionable foundation needed to confidently move forward on your transformation journey.

Jumpstart

The JUMPSTART step of the Transformation 2.0 methodology focuses on moving from intent to impact, activating one or more prioritised initiatives to build momentum, demonstrate value, and lay the groundwork for scalable transformation.

  • Select a high-impact initiative and work together to jumpstart its delivery, using it as a proving ground for new ways of working.

  • Apply our proven blueprint for engaging people, shaping work design, running focused planning workshops, and driving sustained adoption.

  • Establish lean delivery governance that empowers teams while ensuring clarity, alignment, and rapid delivery of business value.

  • Use real-time feedback and agile practices to learn fast, adapt quickly, and continuously improve delivery outcomes.

By starting small and delivering quickly, Jumpstart enables your organisation to build confidence, surface insights, and establish new delivery rhythms—laying the foundation for transformation at scale.

Scale

The SCALE step of the Transformation 2.0 methodology is about extending transformation beyond initial successes—amplifying innovation, adapting operating models, and embedding new ways of working across the organisation.

  • Extend experimentation and innovation into new business areas by addressing additional work packages and building the case for enterprise-wide adoption.

  • Design and evolve teaming structures to support cross-functional collaboration, autonomy, and agility at scale.

  • Establish scalable governance models that enable coordination without compromising speed or innovation.

  • Identify and implement a sustainable funding model aligned to your evolving operating model—whether project-based, product-oriented, or value stream-driven.

Scale ensures transformation doesn’t remain isolated—it becomes part of your organisation’s DNA, enabling continuous value creation, systemic adaptability, and enterprise-wide impact.

Embed

The EMBED step of the Transformation 2.0 methodology focuses on making transformation sustainable, repeatable, and self-scaling by integrating new ways of working into the daily rhythm of the organisation. This phase ensures that innovation and adaptability become part of your culture—not just one-off initiatives.

  • Embed innovation and experimentation practices across teams and business units to enable ongoing transformation and a culture of continuous improvement.

  • Evolve teaming structures and governance models to support responsive delivery and long-term value creation as part of everyday operations.

  • Operationalise your funding and operating models, embedding new practices that support strategic agility and innovation at scale.

  • Implement or enhance an innovation management platform to capture ideas, prioritise initiatives, and drive measurable outcomes over time.

By embedding these capabilities, your organisation builds the resilience, adaptability, and innovation muscle required to thrive in an ever-changing environment.

† Dimensions: 1) Leadership, People & Culture 2) Business Models & Value Chains 3) Data & Technology 4) Teaming & Work Design 5) Governance. Read more about these dimensions.