From Innovation Bottlenecks to Agile Growth

Client Overview

Industry & Market Landscape

The Energy & Utilities sector is rapidly evolving due to digitalisation, sustainability initiatives, and changing customer demands. Companies in this space must embrace innovation at scale to remain competitive.

Our client, a fast-growing Energy & Utilities startup, began with 80 employees and has since expanded to 120+ as they pursued aggressive product innovation and market expansion. Initially, they had success with one core product, but to sustain growth, they needed to diversify their offerings and launch multiple products efficiently.

Scaling Challenges & The Need for Innovation

This startup needed a repeatable, scalable approach to innovation that allowed them to:

• Standardise product experimentation to avoid inefficiencies.
• Accelerate time-to-market for new products while ensuring product-market fit.
• Improve decision-making by adopting data-driven pivot-or-persevere strategies.
• Leverage trusted technology solutions and implementation partners to remove operational friction.

Why Anthosa Consulting?

After learning about KaikaFlow and Anthosa’s Innovation Strategy Accelerator, the client saw an opportunity to systematically eliminate inefficiencies and scale innovation. Anthosa’s approach provided:

• A structured innovation framework designed for rapid scaling.
• The KaikaFlow platform to systematise product incubation and scale efforts.
• Expert-driven methodologies for aligning business, technology, and product teams.
• A curated product & delivery partner marketplace to accelerate execution.

With Anthosa’s support, they transformed their innovation, resource allocation, and go-to-market strategy, unlocking record growth in just twelve months.

Challenge

Scaling a startup is never easy, and for a company operating in the Energy & Utilities sector, the challenges were particularly complex. The company had achieved early success with a single flagship product, but as demand grew and competitors pushed innovation, it needed to expand their portfolio to remain competitive. However, the journey from one product to a multi-product ecosystem required more than just great ideas—it needed a repeatable, scalable framework for consistent innovation.

Lack of a Repeatable Innovation Process

While the company had strong technical expertise and deep market knowledge, they faced significant challenges in scaling innovation:

• No structured approach to test, validate, and scale new products, leading to inefficiencies and delays.
• Teams constantly reinvented processes, spending time figuring out the mechanics of innovation rather than creating customer value.
• High risk of failure and wasted resources due to the absence of a clear framework.

Inefficient Experimentation & Decision-Making

The company struggled with systematic product testing and decision-making:

• No structured method for capturing real-time customer feedback, leaving product teams without clear insights.
• Lack of consistent KPIs made it difficult to determine whether to pivot, persevere, or abandon initiatives.
• Extended product development cycles caused missed market opportunities and resource waste.

Slow Time-to-Market

Speed and agility are key in the industry, yet:

• Innovation process inefficiencies led to delays, making it harder to stay competitive.
• By the time products launched, competitors had already evolved their offerings.
• Longer revenue recovery times increased financial risk for each new product initiative.

Friction in Partner & Technology Selection

Each new product required different tools and integrations, but:

• Evaluating and selecting technology partners was slow and unpredictable.
• Lack of a trusted framework led to delays in onboarding vendors and implementation partners.
• Increased time-to-market risks made scaling new product initiatives challenging.

As the company set its sights on scaling operations and diversifying its revenue streams, it became clear that they needed a proven strategy—one that would allow them to innovate quickly, test effectively, and scale sustainably.

Solution

To overcome these challenges, Anthosa Consulting implemented its Innovation Strategy Accelerator, powered by KaikaFlow. Our approach wasn’t just about introducing a new tool—it was about transforming the company’s entire approach to product innovation, ensuring that their teams could focus on building great products rather than struggling with process inefficiencies.

A Structured Product Innovation Framework

One of the first things we did was implement a repeatable innovation process that would serve as the foundation for future growth. This involved:

• Developed a structured methodology that standardised how new product ideas were incubated, tested, and validated.
• Defining clear success metrics for new products, ensuring that teams had quantifiable indicators to guide their decision-making.
• Reduced uncertainty by ensuring every new product had a defined experimentation phase before scaling, significantly reducing wasted time and resources.

KaikaFlow Platform for Agile Scaling

To ensure rapid product incubation and testing, we introduced KaikaFlow, a platform designed to streamline and optimise the product innovation process. This allowed the client to:

• Manage multiple product experiments simultaneously, ensuring parallel innovation efforts rather than one-at-a-time scaling.
• Integrate real-time market data into decision-making, allowing the company to pivot quickly based on customer insights.
• Automate decision-making workflows, ensuring that only high-potential products move forward, reducing guesswork and improving overall efficiency.

Faster Time-to-Market with Smart Partnering

• Rather than spending weeks or months evaluating vendors and technology solutions, we leveraged our Product & Delivery Partner Marketplace to accelerate these processes.
• The Product Marketplace gave the client instant access to best-in-class technology solutions, significantly reducing research overhead.
• The Delivery Partner Marketplace allowed them to quickly onboard trusted implementation partners, eliminating the uncertainty and risk of working with unknown vendors.
• AI-driven insights streamlined technology adoption, allowing the company to focus on execution rather than evaluation.

With these elements in place, the company was no longer struggling to build internal processes for product innovation—instead, they were focusing on what truly mattered: creating and scaling high-impact products.

Results and Benefits

Through the implementation of Anthosa’s Innovation Strategy Accelerator, the company experienced transformational improvements across multiple business areas.

Faster Product Incubation & Scaling

• By implementing a repeatable framework, the company successfully incubated multiple products in parallel, without slowing down operations.
• The structured pivot-or-persevere approach ensured that only high-potential products moved forward, while weak ideas were quickly identified and deprioritised.

Accelerated Time-to-Market

• Instead of spending months setting up processes and validating vendors, the company was able to focus exclusively on product development.
• The Product & Delivery Partner Marketplaces drastically reduced research time, allowing for faster execution and implementation.

Improved Strategic Decision-Making

• By leveraging real-time customer insights, the company made faster, more data-driven decisions, significantly reducing development risks.
• A structured experimentation model allowed for smarter resource allocation, preventing unnecessary investments in underperforming ideas.

Business Growth & Scalability

• Revenue increased by 240% within the first twelve months of implementing the strategy.
• Gross margins improved from 30% to over 70%, significantly boosting profitability and financial stability.
• The company’s team grew from 80 to 120+ employees, enabling them to expand product development efforts and enter new markets.
• A long-term innovation strategy was firmly established, ensuring sustainable and repeatable product growth well into the future.

The most significant transformation was in how the company approached innovation—rather than treating it as an unpredictable, high-risk process, it became a structured, scalable function that drove consistent growth and competitive advantage.

Final Thoughts

The Energy & Utilities startup didn’t just adopt new tools and frameworks—they embraced a new mindset toward innovation. By partnering with Anthosa Consulting, they transformed from a single-product business to a multi-product innovator, capable of rapidly testing, iterating, and scaling new offerings with confidence and speed.

Through the Innovation Strategy Accelerator and KaikaFlow, they now have a sustainable model for continuous growth, ensuring that every new product they launch is strategically sound, data-driven, and built for success.

What the Customer Says About Anthosa

“Anthosa’s Innovation Strategy Accelerator and the KaikaFlow platform have been game-changers for us. Instead of spending time figuring out methods and metrics, we can focus on what truly matters—building great products. The product and delivery partner marketplaces have been particularly valuable, allowing us to move faster without the usual research overhead. It’s transformed how we scale innovation.”

– Geoff, Chief Product Officer, Energy & Utilities Startup

Talk with Us Today!

Are you ready to scale your innovation efforts and achieve similar results? Anthosa Consulting’s Innovation Strategy Accelerator helps businesses launch, scale, and optimise product innovation with proven frameworks and technology.

Let’s start a conversation if you want to:

• Streamline your innovation process
• Reduce risk in new product launches
• Accelerate time to market
• Leverage AI-driven insights for intelligent decision-making

Schedule an introductory consultation with our team today!